The expert guidance you need to create and operate world-class, one-of-a-kind destinations

As seen in...

Imagine creating your very own hidden oasis...

What if your picturesque getaway hosted generations of family and friends?

What if you attracted hundreds of thousands of loyal fans in just a year?

What if your serene hideaway generated you substantial profit continually?

What if you automated the entire operation so you only spent a few hours a week running it?

Your complete guide to an elite level of hospitality from start to finish.

YOUR OWN ESCAPE IS RIGHT AROUND THE CORNER...

Introducing:

EXPERIENTIAL HOSPITALITY ®

45 Packed Episodes

45 in-depth but concise, entertaining lessons. 11 hours on financing, designing, building, hosting, marketing, and more. No fluff, no jargon and of course fun!

Custom financial underwriting model

Get access to a tailored asset development and cash-flow model designed exclusively for Experiential Hospitality. Input your property's numbers and instantly generate projections for investor presentations.

Access to the Experiential Hospitality Community

Access to our highly-engaged and valuable group of builders and operators. Ask questions, get expert feedback, build relationships with others creating one-of-a-kind destinations. The community includes daily discussion forums, bi-weekly live calls, and shared resources.

Lifetime Access

Enjoy lifetime access to the evergreen masterclass. You'll receive all future lessons and content updates for FREE! Rewatch episodes as many times as you like for review and ongoing learning. Get 1-free year in the community included with the masterclass enrollment.

“Isaac's course on Experiential Hospitality is a game-changer. From in-depth case studies to invaluable assets, every detail is meticulously covered. It transformed myperspective, shifting me from a place of uncertainty to a roadmap filled with confidence and actionable strategy. For anyone considering venturing into the hospitalitysector, this is the compass you've been searching for.”

—Remo Ko

Experiential Hospitality Member

A man wearing sunglasses and a white shirt.

“If you've ever thought about creating an upscale retreat, boutique resort or vacation rental community, then Issac French's Experiential Hospitality Masterclass will provide you with the necessary tools to accomplish your goals! I was uncertain about joining this Masterclass, but after the first few lessons, I knew that I made the right choice. Issac has first-hand experience of how to successfully find, design, build, market and operate a 1st class hospitality destination. Don't think twice like I did, do it now!"

—Mason Orradre

Experiential Hospitality™ Member

“The Experiential Hospitality is one of a kind. If you are serious about working on a project in this space, then this would be the perfect starting place. Is it cheap? No. Is it worth the money? Definitely! Isaac took months, maybe years (for some), studying and working to condense his knowledge into the perfect resource. You will not only learn a ton, but you will be equipped with a clear roadmap and resources. I have never done any projects like this in my life and yet I was talking with a professional real estate developer yesterday and they were impressed with one of the tools I had used from Isaac's masterclass. This masterclass was worth every penny!"

—Tanner Cummings

Experiential Hospitality™ Member

A man wearing glasses standing in front of a tree.

“I had been considering an experiential hospitality project for a little over a year when I found your masterclass. What I needed was to get insight from someone with verifiable success in such a project, who could help usher me through the entire process. Your masterclass was full of useful information about the planning, building and running of a property like this. It also had so many tips and ideas on better utilizing resources and increasing revenue. (Just one of these ideas could pay for the masterclass!) I'm thrilled with what I've learned and how it will help our team create the vacation experience our patrons want. If you're on the fence as to whether you should purchase this masterclass or not ... just do it. You'll be glad you did."

—Jeff DeVol

Experiential Hospitality™ Member

A man and woman holding a baby in a field of blue flowers.

Hey! I'm Isaac - Founder of Live Oak Lake.

In just our first year, from a modest seven doors, we did $1M in bookings, netting nearly $600K with 80%+ direct booking rates. Our audience exploded, amassing over 160,000 dedicated followers worldwide. After exiting Live Oak Lake at $1M/key in the fall of 2023, I was inundated with the question: "How did you do this?"

As demand for consulting grew, my calendar filled up quickly. I realized there was a need for a course that could provide comprehensive guidance based on my own experiences.

I'm excited to unveil a comprehensive, focused, and incredibly valuable educational and community experience, tailored to inspire the future of hospitality.

A small cabin is lit up at night by string lights.

How does this sound?

By the end of this course you'll...

Identify the perfect location and market for your property.
Understand real estate finance, debt, equity, and financialmodeling.
Skillfully conceptualize, design, construct, brand, and outfityour property with lessons taken from Experiential Hospitality.
Master direct bookings, email marketing, social media, andinfluencer collaborations.
Streamline your operations with smart home tech and hire a capable staff to handle everything.
Get ready to launch your brand-new resort to the world with the lessons taken from Experiential Hospitality.

I found Isaac's first property right when he got it going and thought "Man, I have to call this guy."

At the end of the call I said, “Whatever you do next, can I please invest?” Since that call I've gotten incredibly close with him. The guy's a visionary. He's honest and ambitious, a visionary who sweats the details. He’s into the numbers but still an artist. This man masters a skill, puts it into action, and get results better than most anyone I've seen...and I've met a ton of super successful entrepreneurs.

—Sam Parr, MFM Podcast & The Hustle

A man in a blue sweater posing for a picture.

The confusion is over, you’re ready to start hosting.

Forget trudging through all the scattered info online or the hours spent on Reddit trying to figure this process out on your own. I'm here to unpack all of my hospitality expertise in the most concise and compact resource possible. Experiential Hospitality lays out the exact framework you'll need to go from nothing to crossing the threshold of owning your very own hidden oasis.

Module One:

Introduction

SEE THE LESSONS

INTRODUCTION:

- 1.

Meet Isaac: The Story of Live Oak Lake

- 2.

What is Experiential Hospitality?

- 3.

Additional Resources & Inspiration

Module Two:

Market & Location

SEE THE LESSONS

MARKET & LOCATION:

- 4.

Picking the Right Market

- 5.

Finding the Right Property

Module Three:

Finance

SEE THE LESSONS

FINANCE:

- 6.

Intro to RE Finance

- 7.

Debt

- 8.

Equity

- 9.

Financial Modeling

- 10.

Real Estate Private Equity with Artem Tepler

- 11.

Tax Strategies with Mitchell Baldridge

Module Four:

Vision & Design

SEE THE LESSONS

VISION & DESIGN WITH HANS LOREI:

- 13.

Brand & Concept

- 13.

Design is the Most Important Amenity

- 14.

Interior Walkthrough

- 15.

The Site Plan

- 16.

Outdoors

- 17.

Outdoor & Commons Walkthrough

Module Five:

Design & Build

SEE THE LESSONS

DESIGN & BUILD:

- 18.

Elevated F&B Opportunities with John Griffiths

- 19.

Design & Construction Approach

- 20.

Construction Notes

- 21.

Operations & Laundry Facility

Module Six:

Preparing to Launch

SEE THE LESSONS

PREPARING TO LAUNCH:

- 22.

Sourcing

- 23.

Pre-Launch Checklist

- 24.

First Impressions & Tangible Marketing

- 25.

A La Carte Amenities

- 26.

Photography & Videography with Brady Clayton

- 27.

Airbnb and other OTAs

Module Seven:

Marketing

SEE THE LESSONS

MARKETING:

- 28.

Direct Bookings

- 29.

Brand, Website, Search & Content Marketing with Conrad O’Connell

- 30.

Our Website & Booking Engine

- 31.

Social Media with Nate Vietz

- 32.

Working with Influencers

- 33.

Email Marketing with Brian Sun

Module Eight:

Operations & Automation

SEE THE LESSONS

OPERATIONS & AUTOMATION:

- 34.

Property Management Strategy & PMS Walkthrough

- 35.

Revenue Management with Andrew Kitchell

- 36.

Smart Home Tech & Automations with Joe Tindell

- 37.

Accounting

Module Nine:

Team to Self-Manage

SEE THE LESSONS

TEAM TO SELF-MANAGE:

- 38.

Hiring for Hospitality

- 39.

Mastering Turnovers

- 40.

Experience Manager Role

- 41.

Facilities Manager Role

- 42.

General Manager Role

- 43.

Summary

Module Ten:

Other Case Studies

SEE THE LESSONS

OTHER CASE STUDIES:

- 44.

Candela: with Rodrigo Lopez

- 45.

Onera: with Ben Wolff

- 46.

The Pacific Bin: with Devon Loerop

- 47.

My Biggest Mistakes

Learn from industry experts!

I've hand-selected an exclusive panel of the best experts within this field for you to learn from.

BRIAN

SUN

Lifecycle Marketing Consultant

A man is smiling for a picture in a picture frame.

Joseph

Tindell

Smart Home Tech & STR Systems Consultant

A man smiling for a picture in front of a gray background.

Hans

Lorei

Expert Design Consultant

A man with glasses smiling for a picture.

Conrad

O'Connell

Travel & Accommodations Marketer

A man smiling while standing in a field.

Brady

Clayton

Brand Videographer & Producer

Artem

Tepler

Boutique Developer & General Contractor

A man sitting in front of a laptop computer.

Nate

Vietz

Social Media Marketer

John

Griffiths

Experiential Food & Beverage Expert

A man in a suit and tie posing for a picture.

Mitchell

Baldridge

Real Estate Tax CPA

A man with glasses is smiling for a picture.

Andrew

Kitchell

Revenue Management

“It’s like having the wisdom of a seasoned Japanese master at your fingertips, guiding you so you don’t have to learn the hard way. When I first joined the community, I casually browsed a few posts, and before I knew it, 8 hours had passed! I had compiled a 10-page document filled with invaluable advice, contacts, and suggestions on everything from shampoo holders to accountants… The insights gained from someone as successful as Isaac are priceless. If you’re unsure about joining the masterclass and community, remember that you can do it the hard way—or you can let this experiential hospitality savant guide you, eliminating the guesswork so you can focus on the aspects of your project you’ve been dreaming about. THANK YOU, ISAAC! I wish you had done this 4 years ago, but I’m grateful for it now as we embark on our second project!!”

—Samantha Hopkins,

CoFounder of Missing Hotel

A woman standing in front of a window with her hands on her hips.

“Isaac is an expert in using technology to efficiently run his vacation rental properties. He has a keen eye for design and creates choices that not only look awesome but are also functional. By leveraging the latest tools and techniques, Isaac is able to create smash hit vacation rental properties that guests love. With his course you can learn everything he knows and take your vacation rental properties to the next level.”

—Shelby Church,

Unique Stay Owner & YouTuber

“Isaac has built something wonderful. Being an Experiential Hospitality member helped me work through a lending roadblock. A valuable referral to a very competent appraiser facilitated in getting my loan approved. You'll get to meet members with some incredible projects and portfolios, as well as learn alongside members as they share their journeys. If you want to leapfrog (or skip stand alone STRs altogether) into the world of experiential hospitality at scale this is the course and community to be a part of.”

—Janice Stitzer, Founder,

Front-country Modern Lodging

A woman with long brown hair wearing a black top.

"I'd invest in Isaac's next deal which tells you how good he is at hospitality.”

—Codie Sanchez,

STR Investor

A man with a black shirt smiling at the camera.

“Isaac has a mind for business and creativity like no other and has truly inspired me. Live Oak Lake blew me away and I eagerly wait to see what else Isaac accomplishes.”

—Levi Kelly,

Unique Stay Host & YouTuber

A man in a suit and tie smiling at the camera.

“I’ve interviewed over 100 hospitality entrepreneurs on my podcast, Behind the Stays, and I’ve never met someone in this industry so committed to excellence in ALL he does. Isaac is humble, smart, and has zero tolerance for ‘just OK.’ What he’s built at Live Oak Lake is truly extraordinary and I for one can’t wait to see what he does next. A few decades ago, a young entrepreneur named Issy from Canada had a simple vision for creating exceptional experiences…that vision became Four Seasons. If I was a betting man, I’d bet that the creator of the “next generation” Four Seasons might come from Waco, Texas…and chances are his name will be Isaac.”
‍

—Zach Busekrus,

Founder & STR Podcaster

Live Oak Lake isn't the only success story...

Included inside the masterclass are three additional case studies and their founders for you to learn from.

A picture of a man standing in front of a house.

Case Study #1

The Pacific Bin

Devon Loerop, Founder

Explore the captivating world of The Pacific Bin, where founder Devon Loerop takes you inside his extraordinary container stay nestled in the evergreen forests of Washington. Discover the construction process, unique design elements, and how Devon cultivated a massive social following of over 1 million fans through storytelling during his build.

A man standing in front of a wooden house.

Case Study #2

Onera

Ben Wolff, Founder

Venture to Fredericksburg, Texas, and delve into the enchanting world of Onera with founder Ben Wolff. Experience the perfect blend of nature, wildlife, culture, and fine dining in this private outdoor getaway located just minutes away from Main Street. Learn Ben's comprehensive approach to Experiential Hospitality, which led to a successful exit to private equity.

Case Study #3

Candela

Rodrigo Lopez, Founder

Embark on a journey to Tulum, and immerse yourself in the lush jungles of Candela. Founder Rodrigo Lopez unveils the mechanics behind this hidden living experience, featuring 12 meticulously designed private villas nestled within a botanical garden-style setting. Learn what has made Candela one of the most sought-after experiential stays in Mexico.

Join a thriving, expert-led community of fellow unique-stay builders and operators ready to support you in developing your own experiential property

INTRODUCING THE BRAND NEW EXPERIENTIAL HOSPITALITY COMMUNITY:

Inside the community,

You'll get 1 full year of free access to a private network of builders and investors shaping the next generation of hospitality.

Global Community

Inside, you’ll build relationships with our highly-engaged and valuable group of active builders and operators. Ask questions in our daily forums, get expert feedback, and share learnings with others creating truly one-of-a-kind destinations.

A cell phone with the text general discussion on it.

A cell phone with two people on the screen.

Regular Live Sessions

As a member of the community, you’ll get immediate access to Isaac and other experts on an ongoing basis. Join bi-weekly live sessions to get your specific questions answered and receive personalized insights to propel your project forward.

On Demand, In Your Pocket

Tap into the community anytime, anywhere with our custom app (designed for both iOS and Android). Get instant notifications for new opportunities, resources, and answers to questions. Whether brainstorming ideas or seeking quick advice, our collective expertise is always at your fingertips

A cell phone with the text, all your discussions, courses and resources in.

And there is more!

When you enroll, you'll also get access to these amazing assets:

A tablet with the text customizable financial underwriter model.

Asset #1

Custom Financial Underwriting Model

Unlock the power of our custom asset development & cash-flow model designed exclusively for Experiential Hospitality. Tailor-made for your specific property, this tool allows you to input your own numbers and instantly generate projections to impress investors.

Asset #2

Introduction to Real
Estate Fundamentals

Navigate the complexities of real estate and hospitality investments with confidence. Our comprehensive guide covers everything from finance and legalities to structural considerations. Consider it your go-to resource throughout your investment journey.

The front cover of a book with a picture of a house in the background.

Asset #3

Guest Messaging & Welcome Book

Get full access to Live Oak Lake's complete guest messaging deck as well as our plug-and-play customizable welcome book template. No design skills required. Customize it to reflect your unique property and create a memorable guest experience.

This is for you if:

✓

You want to earn hundreds of thousands of dollars every year by putting in only a few hours of work a month.

✓

Skip the tedious and overwhelming task of tracking down all the info you need to get started online.

✓

You want to quickly build and scale a branded lifestyle property you can keep forever or exit to institutional capital.

A living room filled with furniture and a large window.

Frequently Asked Questions:

HOW LONG IS THE COURSE?

The Experiential Hospitality masterclass comes with 45 in-depth video lessons that will fully equip you in your hosting journey. I want to equip you with every tool imaginable to create your own experiential stay, that’s why I've condensed the last several years of my experience into 8-10 hours of lessons! To ensure an optimal learning experience, I am including 5 weeks of live group coaching calls that will coincide with the weekly release (three modules the first week, and then two modules for the remaining four weeks).

HOW LONG DO I HAVE ACCESS TO THE COURSE?

Once you purchase the course you can go back and re-watch it as many times as you like! You’ll also get all future new and added episodes to Experiential Hospitality for FREE, and will retain access to all the course videos and materials permanently! As part of your enrollment in the course, you will also get one year in the Community for free, and then can renew for $247/month, or $1,997/year.

IS THE COURSE SELF-PACED?

Yes! Once you purchase the masterclass, you'll have the opportunity to dive into the modules immediately and be able to ask me specific questions within our bi-weekly live calls together inside the community.

DO I NEED TO BUY ANYTHING EXTRA ONCE I PURCHASE?

Nope! Everything taught inside doesn’t require extra bells and whistles that you have to purchase. However, certain assets within the course that are included for this first round of enrollees will not be available for free to future enrollees.

IF I'M NOT ABLE TO ENROLL NOW, WILL IT COME BACK IN THE FUTURE?

Yes, I will be releasing additional cohorts in the future. However, there's no guarantee when it does come back in the future, that it will be this price.

IS THIS MASTERCLASS TAILORED FOR THE INVESTOR THAT ALREADY HAS STR'S A PART OF THEIR PORTFOLIO?

I've tailored this course to anyone who either has an existing portfolio and wants to experience higher efficiency and better performance and also for those who want a fresh start in creating something entirely unique within the experiential hospitality space. It's custom made for both types!

EXCLUSIVE FINANCIAL UNDERWRITING MODEL:

Access to my robust underwriting model completely customizable for your unique goals and will only be available with this founders launch.

$1,400

1-year free access to the community:

Access to our highly-engaged and valuable group of active builders and operators. Ask questions, get expert feedback, draw inspiration, and make connections with others creating truly one-of-a-kind destinations. The community includes daily discussion forums, bi-weekly live calls, and shared resources.

$3,000

EXPERIENTIAL HOSPITALITY MASTERCLASS:

Instructional video content value (10 modules, 45 episodes, with over 11 hours of content), PDF Guides, customizable welcome book, messaging templates, Exclusive training from my panel of industry experts hand-picked to guide you in your journey!

$7,997

Total value if you purchased separately: $12,397

Total if you purchase all of this together: $6,497

Purchase Now

Your money-back guarantee:

Enroll in my masterclass for 14 days, risk-free!

I want you to be 100% confident when you invest in Experiential Hospitality. That’s why I'm offering you a 14-day money back guarantee!

Introducing:

EXPERIENTIAL HOSPITALITY ®

45 Packed Episodes

Custom financial underwriting model

Access to the Experiential Hospitality Community

Lifetime Access

Hey! I'm Isaac - Founder of Live Oak Lake.

How does this sound?

By the end of this course you'll...

I found Isaac's first property right when he got it going and thought "Man, I have to call this guy."

The confusion is over, you’re ready to start hosting.

Module One:

Introduction

Module Two:

Market & Location

Module Three:

Finance

Module Four:

Vision & Design

Module Five:

Design & Build

Module Six:

Preparing to Launch

Module Seven:

Marketing

Module Eight:

Operations & Automation

Module Nine:

Team to Self-Manage

Module Ten:

Other Case Studies

Learn from industry experts!

Live Oak Lake isn't the only success story...

Inside the community,

You'll get 1 full year of free access to a private network of builders and investors shaping the next generation of hospitality.

Global Community

Regular Live Sessions

On Demand, In Your Pocket

Inside the community,

You'll get access to a private network for trailblazers shaping the next generation of hospitality.

Global Community

Bi-weekly LIVE Calls

Experiential Hospitality App

And there is more!

When you enroll, you'll also get access to these amazing assets:

Custom Financial Underwriting Model

Introduction to Real Estate Fundamentals

Guest Messaging & Welcome Book

This is for you if:

Frequently Asked Questions:

EXCLUSIVE FINANCIAL UNDERWRITING MODEL:

$1,400

1-year free access to the community:

$3,000

EXPERIENTIAL HOSPITALITY MASTERCLASS:

$7,997

Total value if you purchased separately: $12,397

Total if you purchase all of this together: $6,497

$6,497

Want my free 7-day email course?

Introduction to Real
Estate Fundamentals